IN THE FIELD.
THE NOMADIC NETWORK
Lead Content Manager + Marketing Consultant
REMOTE. JULY 2024 – CURRENT.
Developing and executing a dynamic content strategy for The Nomadic Network’s Instagram, focusing on visually compelling photos, videos, stories, and reels that resonate with over 15,000 followers. Daily community interactions, comments, DMs, and mentions are thoughtfully managed to foster genuine connection and loyalty. Every piece of content aligns with the brand’s voice, values, and aesthetic, while staying ahead of platform trends to keep the presence fresh, relevant, and engaging.
Rhubarb Labs, Inc.
Social Media + Marketing Manager
REMOTE. OCTOBER 2024 – MAY 2025.
Led social media and digital content for Rhubarb, an innovative gardening app that blends AI with community-driven features. I managed brand voice, social strategy, and early-stage marketing efforts to grow an eco-minded user base, while supporting campaigns and exploring consumer behavior trends to guide future growth and engagement.
Lucy joy wine
Social Media + Marketing Manager
BRISBANE, QLD. NOVEMBER 2024 – MARCH 2025.
15K+ Accounts Reached
20K+ Impressions
250+ Community Members
For five months, I worked closely with Sera + Dam to help launch their passion project on Instagram. Starting with no online presence, we built a clear brand identity, defined a tone of voice, and crafted a content strategy that reflected Lucy’s values and vision. I created original visual assets, wrote engaging captions, and developed a posting rhythm that built momentum and visibility.
Through consistent storytelling, community interaction, and strategic growth tactics, we transformed a blank profile into a warm, recognizable brand with an engaged following of a few hundred people. This project reflects my passion for helping small businesses find their voice and grow authentically, proving that with the right support, you don’t need a massive budget to create an authentic presence online.
www.lucyjoy.com.au
PRECEPT WINE & SPIRITS
Marketing Manager
SEATTLE, WA. MARCH 2024 – AUGUST 2024.
Brand Management + Marketing Lead for the following labels: Gruet Winery, House Wine, Day Drinking by Little Big Town, and Pampelonne Wine Cocktails.
2023 Pride Campaign
House Wine + BAGGU Product Innovation and Launch
When brainstorming the development of a unique product to introduce as part of our House Wine Pride Campaign, our primary goal was to conceive an item that not only aligns with our brand values but also serves a practical purpose, while emphasizing environmental consciousness and fostering creativity.
As the House Wine Brand Manager, I had the opportunity to work closely with our highly skilled Public Relations Manager and Senior Creative Designer. Together, we seamlessly collaborated to bring to life the innovative design that has not only captivated our audience but has also successfully secured prominent media placements. Our collective efforts have not only reinforced the brand’s image but have also effectively communicated our key message of “Everyone is Welcome in Our House” to our target audience, fostering a deeper connection with our customers. Working hand in hand, we have been able to create a unique and compelling limited-edition BAGGU.
Through this strategic innovation, we successfully amplified our impact within our partnership with the Human Rights Campaign and gained attention from top markets where our ideal consumers are, creating a lasting impression on the LGBTQIA+ community and the wine industry at large.
House Wine + Human Rights Campaign
In 2021, HOUSE WINE became the first wine brand and product to win the Wine Enthusiast’s Social Visionary of the Year Award for its long-term partnership and support of the Human Rights Campaign (HRC), America’s largest civil rights organization working for lesbian, gay, bisexual, transgender and queer equity. A Portion of the Proceeds sold of House Wine’s Rainbow Rosé Bubbles can and bottle (box coming soon!) are donated to HRC.
www.preceptwine.com
UNIVERSITY OF OREGON
Bachelor Degree in Public Relations, Minor in French Language – UO School of Journalism and Communications
EUGENE, OR. 2018 – 2022.
House Wine Internship
2021-2022
During my senior year of college, I landed a role as a House Wine Sales Intern, under the parent company Precept Wine, based out of Seattle, Washington. I accepted this role in the summer of 2021 and completed the internship in May 2022, prior to my graduation in June. This position allowed me to acquire market sales experience to on- and off-premise accounts, develop social media campaigns and produce brand content pieces, as well as hold positive relations with potential and current customers, internal management, and sales specialists.
A unique aspect of this sales internship is the special project I was assigned to create brand content for House Wine presentations and social accounts. With this opportunity, I’m able to combine my personal hobby of photography to fulfill my assignments as an intern.
Strategic Public Relations Communications
Winter 2022
Upon finishing my undergraduate degree, I decided to reflect on my favorite courses in the SOJC. During Winter 2022, I have completed a variety of assignments for J452. I created an infographic displaying the environmental impact of the wine industry and how customers can shop for organic and biodynamic wines. In addition, I practiced persuasive language by drafting a donor appeal letter I wrote on behalf of the roots fund; asking for public donations to benefit the non-profit supporting people of color in the wine industry. The best part of this class was the support of launching my personal blog and website, where I displayed a mix of writing styles covering topics of strategic communication and the international wine industry. While updating my blog twice a week, I actively published social copy to drive viewers to follow the link back to my blog. Check out some of my work below!
Health Campaigns
Spring 2021
In J480, my group and I tackled the project of health promotions and launched a campaign at the UO to call on teen vaping awareness and prevention. Take a look at two flyers I curated for the campaign, alongside an infographic for an Instagram launch to inform viewers about the health concerns of electronic cigarette and vape use at a young age.
