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In Verona, Italy, Cathy Huyghe released a list of 30 lessons for communicators to use for their wine brands. After the annual VinItaly trade fair, this list was curated in 2015 for professionals to use as a checklist in Italy. Strategic communication is crucial to have as a priority in a company to ensure the…
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It’s a Saturday afternoon in the spring. Your group of friends have been planning to go wine tasting for a while, but now the day has arrived. Where do you start? How do you wine taste? The act of wine tasting and learning how to do it properly can lead you to expand your palette…
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writing this blog without recognition of my introduction to the “wine industry” would be a disgrace. So, let’s dive into where it all began. I spent my summers working at a lake resort in Northern Idaho. At the start of my first summer, I was a cocktail waitress who was quickly transferred into the fine…