Interested in a career in the wine industry? I had the pleasure of sitting down with Alexandra Field, a current wine specialist at Domaine Serene. Allie, as friends know her, graduated from Oregon State University in 2020. She tells us about her jumpstart into the industry after finishing her communications degree: What is your current…

Upon the annual release of the Silicon Valley Bank State of The Wine Industry Report, conversations sparked among marketing teams about the future of wine sales. The annual report addresses 2021 sales, predictions, and mistakes. Analyzing the market of wine and spirits, there is a major difference in what various generations are choosing to spend…

Who is Liberty Wines? David Gleave MW founded Liberty Wines in 1997 with only four employees. Now with a portfolio of over 300 wines, Liberty Wines is a widely respected importer and wholesaler in the United Kingdom. With over 100 employees, Liberty Wines focuses on employee wellbeing, environment and sustainability, alcohol and responsibility, and charitable…

In 2007, six people began selling cases of wine out of the back of a pickup truck and gave the proceeds to causes around the world that needed hope. When this team noticed the impact a bottle of wine can have, they realized it was possible to raise money for causes important to them through…

In Verona, Italy, Cathy Huyghe released a list of 30 lessons for communicators to use for their wine brands. After the annual VinItaly trade fair, this list was curated in 2015 for professionals to use as a checklist in Italy. Strategic communication is crucial to have as a priority in a company to ensure the…